Making Numbers Count
(0 User reviews)
72
978-1982165444
Avid Reader Press
2022
For read a book, Please sign into your account.
loginYou will learn principles such as:
-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.”
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”).
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”).
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in
