Marketing 4.0 : Moving From Traditional to Digital
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135
978-1119341208
John Wiley & Sons, Inc., Hoboken, New Jersey
2017
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Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy.
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