"Marketing, 12th Edition" utilizes a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of "Marketing" and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The outcome of this process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education. -- From product description