Marketing the Wilderness : Outdoor Recreation, Indigenous Activism, and the Battle over Public Lands
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295
978-1517915117
University of Minnesota Press
2025
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loginHow outdoor industry marketing promotes an image of “the wilderness” as an unpeopled haven
Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor recreation industry’s marketing strategies, unraveling its complicity in settler colonialism.
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