Misbehaving: The Making of Behavioral Economics
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89
978-0393352795
W.W. Norton & Company,
2016
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"Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber"--Amazon
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