Money and Marketing in the Art World (Routledge Studies in Marketing)
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17
978-1032871899
Routledge
2024
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loginHow does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.
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