Personalized Personalized Customer Strategy in the Age of AI
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167
978-1647826277
Harvard Business Review Press
2024
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loginConsumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.
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