Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Dr. Dan Ariely 978-0061353246 Harper Perennial 2010

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From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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