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Principles of Marketing

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By E Resource Library Posted on Sep 1, 2025

In Category - Academic Reading Materials, Marketing

Authors: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Prof Hongwei He ISBN Number: 9781292269566 Published By: Pearson Education In Year: 2020

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Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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