eBook CamEd

Featured

Principles of Marketing, 14th edition

(0 User reviews) 1776

By E Resource Library Posted on Apr 26, 2025

In Category - Academic Reading Materials, Marketing

Authors: Charles Lamb, Joe Hair, Carl McDaniel ISBN Number: 978-0357929216 Published By: Cengage Learning In Year: 2024

For read a book, Please sign into your account.

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.