Principles of Marketing, An Asian Perspective

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By Phouneat Yin Posted on Feb 12, 2024
In Category - Marketing
Philip Kotler 9781292089669 Pearson Education Limited, Harlow, Essex 2017

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Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today's key marketing challenge: to creat

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