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Redefining Retail : 10 Guiding Principles for a Post-Digital World

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By E Resource Library Posted on Jul 11, 2026

In Category - Academic Reading Materials, Marketing

Authors: Philip Kotler, Giuseppe Stigliano ISBN Number: 978-1394204700 Published By: Wiley In Year: 2024

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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.