Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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48
978-0875843988
Harvard Business School Press
2004
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login"Simply Better is a back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide.
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