Start with Why: How Great Leaders Inspire Everyone to Take Action

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Simon Sinek 978-1591846444 ‎ Portfolio 2011

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START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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