Strategic Management: A Roadmap for Successful Business Transformation
For read a book, Please sign into your account.
loginThis book explores the intricate world of strategic management. Blending theory with practical examples, the authors provide a systematic framework for strategic decisionmaking. The book is divided into two parts. It begins by exploring the perspectives of strategic analysis, examining the firm’s “current situation” and “evolutionary” perspectives, as well as the “objective reality” and “subjective perspective”. These interconnected perspectives require different analytical approaches to understand the firm’s present state and the process of change. The second part, entitled “The strategic map: the areas, the pathway and the objects of analysis”, delves deeper into specific areas of strategic analysis. It focuses on the current state of the firm (today’s firm), emphasizing the importance of understanding its resources, products, markets, activities, and stakeholder relationships.
