Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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Robert S. Kaplan 978-1591391340 Harvard Business School Press 2004

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More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

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