Super consumers: A Simple, Speedy, and Sustainable Path to Superior Growth
(0 User reviews)
68
978-1633692077
Harvard Business Review Press
2017
For read a book, Please sign into your account.
loginFanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth.
There are no reviews for this eBook.
There are no comments for this eBook.
You must log in to post a comment.
Log in
