The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

(0 User reviews)   43
By Phouneat Yin Posted on Mar 22, 2024
In Category - Marketing
Roland Smart 978-1119223009 Wiley, Hoboken 2016

For read a book, Please sign into your account.


The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

There are no reviews for this eBook.

0 out of 5 (0 User reviews )

Add a Review

Your Rating *
There are no comments for this eBook.
You must log in to post a comment.
Log in

Related eBooks