The Art of Design Strategy
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61
979-8868805516
Apress
2025
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loginAlthough business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.
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