The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

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Karen Tiber Leland ‎ 978-1599185897 Entrepreneur Press 2016

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The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

  • Develop an overall blueprint for their brand using the Brand Mapping Process®
  • Determine which online tactics (and in what combination) will work for their brand
  • Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
  • Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
  • Leverage content effectively and efficiently to build their brand
  • Develop a marketing and social media strategy using the right platform

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