The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

• Develop an overall blueprint for their brand using the Brand Mapping Process®
• Determine which online tactics (and in what combination) will work for their brand
• Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
• Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
• Leverage content effectively and efficiently to build their brand
• Develop a marketing and social media strategy using the right platform