The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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369
978-1613630907
Wharton School Press
2018
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loginIn The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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