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The Customer Excellence Enterprise

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By E Resource Library Posted on Jul 8, 2026

In Category - Academic Reading Materials, Business

Authors: Wayne Simmons, Tom DeWitt ISBN Number: 978-1394253685 Published By: Wiley In Year: 2024

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The Customer Excellence Enterprise: A Playbook for Creating Customers for Life is a must-have for the boards of directors, C-Suite executives, line of business leaders and managers, marketers, sales teams, product leaders, human resources, customer experience, operations and other customer-facing professionals tasked with answering pressing questions like, Why are exceptional customer experiences still so rare? and If customers are truly the most valuable of corporate assets, why are they consistently being treated so poorly? This book serves as an invaluable tool and urgent call to action for anyone committed to elevating how customers are viewed, treated, and valued―the keys to creating customers for life.