The Harvard Business Review: Sales Management Handbook

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Prabhakant Sinha, Arun Shastri, Sally E. Lorimer 978-1647826802 Harvard Business Review Press 2024

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Sales leadership essentials for an era of rapidly advancing digital technology.

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future.

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