The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge

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Christian Terwiesch, Karl Ulrich 978-1613631690 Wharton School Press 2023

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What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience?

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