The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

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Anthony Iannarino 978-0735211698 Portfolio 2017

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In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.

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