The Practical Negotiator: How to Argue Your Point, Plead Your Case, and Prevail in Any Situation
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10
978-1601632999
Career Press
2013
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loginEveryone needs to reach agreement with others, but many people are overly fearful of what they think is a complex process. In The Practical Negotiator, Cohen demystifies negotiation, offering common-sense approaches anyone can use no matter what the issue.
The Practical Negotiator provides a broad range of real-life negotiating problems faced by people in dozens of countries from every continent (except Antarctica). Each question was submitted by a real person looking for advice. The book's down-to-earth approach will empower you to:
- Assess your interests and strengths and find ways to build on them.
- Understand the situation and the possibilities at hand.
- Increase your confidence in dealing with others.
- Develop and implement simple, practical strategies to further your interests.
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