The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

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Alexander Jutkowitz 978-1119345114 John Wiley & Sons, Inc., Hoboken, New Jersey, 2017

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A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. -- Edited summary from book

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