The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition, 7th Edition

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Georg Müller, Thomas T Nagle 978-1032540726 Routledge 2023

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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

 
 
 

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