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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

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By E Resource Library Posted on May 20, 2026
In Category - Academic Reading Materials, Marketing
Melina Palmer 978-1684813438 TMA Press 2024

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The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

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