The Ultimate Marketing Engine
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37
978-1400224777
HarperCollins Leadership
2021
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loginIn this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
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