The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
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6
978-1633692749
Harvard Business Review Press
2017
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loginThe seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition.
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