Time's Up! : The Subscription Business Model for Professional Firms
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64
978-1119893523
Wiley
2022
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loginProfessional firms are built on relationships. But you wouldn't know it by observing their predominant business model ― a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships.
Time’s Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You’ll learn how to:
- Create customer lifetime values that far exceed acquisition and retention costs
- Move customer relationships to the center of your firm
- Leverage the collective knowledge of your customers
- Elevate customers from where they are to their desired future by providing transformations, where the customer is the product.
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