Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change
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64
978-1260128727
McGraw-Hill Education
2018
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Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn’t a matter of if, it was a matter of when.
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