Triple Fit Strategy How to Build Lasting Customer Relationships and Boost Growth
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130
978-1647827144
Harvard Business Review Press
2024
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loginIt's time for companies to rethink their growth logic.
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
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