True Story: How to Combine Story and Action to Transform Your Business
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39
978-1422170687
Harvard Business Review Press
2013
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loginAll of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
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