From the Impresario of NBC's hit show The Apprentice Trump On Trump: "I like thinking big. I always have. To me it's very simple: if you're going to be thinking anyway, you might as well think big." And here's how he does it: the art of the deal. Beginning with a week in Trump's high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day-how he runs his business and how he runs his life-as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City's top casinos, changes the face of the New York City skyline ... and plans the tallest building in the world. Trump On Trump: "I play it very loose. I don't carry a briefcase.