UnBranding: 100 Branding Lessons for the Age of Disruption

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By Phouneat Yin Posted on Mar 29, 2024
In Category - Marketing
Scott Stratten 978-1119417019 John Wiley & Sons, Inc., Hoboken, New Jersey, 2017

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UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business because innovation is nothing but a bright and shiny new toy, unless it actually works.

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