Unlocking Business Agility with Evidence-Based Management Satisfy Customers and Improve Organizational Effectiveness

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Patricia Kong, Todd Miller, Kurt Bittner, Ryan Ripley 978-0138244576 Addison-Wesley Professional 2023

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In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley use the framework developed by Scrum.org called Evidence-Based Management (EBM). EBM is an empirical approach that helps organizations use experimentation and rapid feedback to progress toward goals. This path is not always obvious or straightforward, but that is a benefit: in a complex and changing world, the path toward goals will always be uncertain. EBM helps organizations use new data to adapt their plan toward their goals.

 

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