UnSelling: The New Customer Experience
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97
978-1118943007
Wiley, Hoboken,
2014
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This new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. In UnSelling, you'll learn why one negative review can outweigh a thousand social media followers if it isn't handled correctly. You'll learn why a blog post with a catchy headline can actually be bad for business if it isn't written well. You'll learn why the people you hire matter more than the tasks you hire them to do.
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