Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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9781422103357
Harvard Business School Press
1990
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login"Value Merchants offers a detailed, step-by-step explanation of customer value management and how to implement it. The authors provide the tools to turn your salespeople into "value merchants" who can conceptualize your company's value and work with customers to document cost savings and substantiate results over time."
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