Well-Designed : How to Use Empathy to Create Products People Love
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50
978-1625274793
Harvard Business Review Press, Boston Massachusetts
2014
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loginFrom design thinking to design doing. Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.
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