Well-Designed : How to Use Empathy to Create Products People Love

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By Phouneat Yin Posted on Feb 9, 2024
In Category - Marketing
Jon Kolko 978-1625274793 Harvard Business Review Press, Boston Massachusetts 2014

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From design thinking to design doing. Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.

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