Are you solving the right problems? If not, reframing can help. Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to frame the right problems. The consequences are severe: Firms fight the wrong strategic battles. Teams spend their energy on low-impact work. Entrepreneurs build products that nobody wants. Organizations 'solve' problems with new rules that somehow make things worse, not better.