What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive

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Mark H. McCormack 978-0553345834 Bantam; Reissue edition 1986

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Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.

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