Your Data is F\*\*Ked - For Marketers: Growth Marketing, Strategy and Personalisation Handbook for Digital Marketers
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loginYour data is F**ked. Here is why and how to fix it.
Your data, reports, insights, and dashboards are totally F**ked. At least, it feels that way. You are not alone. Many other marketers are in your boat.
Good data = better marketing. We all get that, but by knowing our customers, we can offer more personalised communication and have better conversations. We can understand what is working in our campaigns and what isn't. With automation, communication can be scaled, highly effective, and highly profitable. With AI, it can be turbocharged, and with the right models, we can confidently predict the future.
Customers want and expect you to know them, but they also don't want to be stalked, spammed, chased, cajoled, and generally bothered without permission or reward for their attention.
