Contagious: Why Things Catch On

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By Phouneat Yin Posted on Feb 9, 2024
In Category - Marketing
Jonah Berger 978-1451686586 Simon & Schuster Paperbacks 2016

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In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender.

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